Category Archives: Internet

Why Web Design and SEO Are 2 Totally Different Jobs

 

In a way, web design and SEO does seem related. After all, Google ranks websites according to how relevant they are for certain keywords. When the web design is great and users find the site useful and attractive, they stay longer on the site and they keep coming back. Google takes note of this and consequently ranks the website higher than others. And that’s the ultimate purpose of SEO—getting a website to rank as high as possible.

Yet web design and SEO are two totally different tasks. When you get a web designer who says that the web design they’ll do for you will have inherent SEO characteristics, you need to be a little wary. This is especially true when they say that their web design will surely get you on the first page (or even on the top spot) of the search results. Remember, SEO is not part of a web designer’s job.

Web Design

Web design focuses on the look and function of a website. The purpose of proper web design is to make it easy for people to use a website, understand its contents, and appreciate its look. It’s all about functionality and aesthetics. The look of the website must be in line with its function.

That does not mean that every great looking functional website will automatically rank high in Google results. In fact, in many cases what’s great for web design (such as splash pages) can be bad for SEO.

SEO

Google may say that the proper SEO strategy is to create websites that people will want to use and visit, but they don’t really employ people to evaluate websites. Google and other search engines use “spiders” to crawl through websites in order to evaluate them. So you need to understand that you can’t have any elements on your website that will interfere with the spiders, even though these elements are preferred by website visitors.

Like human website visitors, spiders will prefer a website structure that is simple and easy to navigate. But spiders won’t care if your images are blurred or low quality, if the colors are nice, cute, or striking, or if your logo is memorable.

Spiders are concerned about your content and your keyword placements. But they do not give a crap about what font you use at all. You can use comic sans for your funeral services website for all they care.

It’s estimated that Google has about 200 factors / criteria to consider when they evaluate a website, and many of them have nothing to do with web design. Inbound links and the frequency of your updates, for example, are crucial SEO factors, but web designers will know nothing about that.

Conclusion

When you encounter a web designer who says that their web design is automatically optimized for search engines, it’s just like talking to an SEO specialist who says that with their SEO methods, your website design can look fantastic. You need both types of experts (web designer and SEO specialist) to get it right, and to do it effectively, you need to get them both on board right from the start.

SEO is not part of web design, nor is SEO an afterthought. Web design and SEO are equal partners, and you need both if you want a website that will continue to get lots and lots of traffic.

External links

Weblamb
http://Weblamb.com
Web Design San Francisco

About.com Web Design – HTML/XML and Web Development
webdesign.about.com
Web Design and HTML are all about creating a great website. Use web developmentand website design to build sites that customers return to over and over …
W3Schools Online Web Tutorials
www.w3schools.com/
HTML CSS JavaScript jQuery AJAX XML ASP.NET SQL Tutorials References Examples.

Learn How to Find an SEO Professional

Just about every business knows that a website is integral to any business plan. And then when you have a website, sooner or later you will realize the importance of SEO. And since your amateurish efforts will pale in comparison to what expert San Francisco SEO services can do for you, you have to find yourself an SEO pro.

And that just begs the question: how do you find an SEO professional?

Quite a few experts offer tips to help you out, but perhaps the final say on the subject should be from Google itself. After all, Google is the search engine of choice. More people use Google in the US and in the world than all other search engines combined.

So here’s what Google has to say when you’re looking for an SEO pro:

SEO Experience

One of the surest ways of gauging the expertise of an SEO professional is by checking their work history and experience. So find out how long the firm has been doing SEO. Check to see if they have experience handling SEO for your industry, and for your location, specifically.

You will have to ask for references. Contact their previous clients and see how satisfied they were with the service and what they got for their money. Google the websites of these clients and see how well they’re doing in their rankings.

Methodology

There are three things you have to remember about SEO methods:

  1. You have to know the methods. Do not hire an SEO professional who won’t explain clearly what they will do for your SEO. Some actually claim that their methods are trade secrets—ignore these people. You have to know if and how they do keyword research, provide quality content, offer technical advice, and do social media.
  2. They have to be effective. Take note of how they do things and then do your own research as to their effectiveness. You can also ask if they also offer complementary marketing services that can help with organic search.
  3. They have to be ethical. When your SEO engages in unethical practices, Google won’t punish them. Google will punish you by not including your website in search results. Unethical methods, such as paid backlinks, spun or plagiarized articles, and keyword stuffing will do more harm than good.

Standards and Results

Some SEO firms have the nerve to guarantee that your website will get the #1 spot—this is patently impossible according to Google. Some of these SEO firms may even claim to have a special relationship with Google so that their clients are given priority in the rankings. These are all lies.

Nonetheless, you and the SEO pro will need some agreed upon way to measure results to see whether your SEO efforts are succeeding. What kind of rankings can you expect, and what kind of time frame is reasonable?

Once the SEO firm begins their work in your behalf, you should receive regular reports regarding the methods they are using and results they have obtained so that you can track your progress.

Choosing a San Francisco SEO company may take some time, but it’s worth it. Choosing the right one will bring benefits, and settling for the wrong one will only bring heartache (and financial losses too!).